About Market Hardware
Our Company

Market Hardware is the market leader of providers of industry-specific web sites and web marketing products for SMBs. We sell 'vertically-relevant' web marketing to the 20 million SMBs who are building or renovating their websites and are looking for a “Do It for Me” solution.

We chose the name Market Hardware to reflect the care and confidence a neighborhood hardware store provides its customers: expert advice on a subject about which most people are not all that comfortable, friendly service, and a company culture focused on treating people fairly.

We provide our clients with highly effective custom web marketing that meets specific industry needs:
  • Websites – Custom and vertically-specific designs, industry-oriented content and graphics that convert web browsers into customers
  • PPC and Pay-per-Lead products structured for each industry we serve

Market Hardware was formed in 2003 by a seasoned management team with extensive web marketing, technology and small business experience. The company is based in Washington, DC.

Why do customers choose Market Hardware?

Market Hardware is deeply focused on industry verticals. Market Hardware understands the specific industry needs of small businesses and small business owners. Our proprietary research process - Vertical View™ - produces key insights that allow us to tailor our marketing, sales and products for each targeted vertical industry.

We serve our clients' needs better than our competitors can because we understand their business, competitive environment and marketing needs. Our middleware and proprietary fulfillment system allow us to efficiently create high value, custom web sites and web marketing products that generate industry-leading satisfaction and retention rates.



Our Partners
Market Hardware has established over 25 strategic and distribution partnerships. We partner with leading industry and professional associations in our targeted industries, with companies that serve those industries and with leading providers of web marketing products. These partners play a key role in extending Market Hardware’s reach and in serving our customers better. Our partners include: AG Finance (AIG), Kaplan Professional Schools (WPO), GE Money (GE), the Air Conditioning Contractors of America (ACCA), the National Electrical Contractors Association (NECA), the National Association of Plumbing Heating and Cooling Industry (PHCC), and the American Chiropractic Association (ACA).